Our Friend
Lucky Charm Soda Pop was founded in 1978 by a group of friends who wanted to create a unique and magical soda experience. Inspired by the idea of luck and charm, they developed a secret recipe that combined natural ingredients with a touch of magic. Over the years, Lucky Charm Soda Pop has become known for its wide array of hard-to-find flavors, attracting a loyal following of customers. Today, Lucky Charm Soda Pop continues to enchant soda lovers with its refreshing flavors and charming personality.
Challenge
The challenge was to create a logomark that represents the true belief system of Lucky Charm, i.e., the community of loyal customers and friends it has built over the years around the idea of luck and charm. The new design system should be interactive and bold, which shows it's charming personality with bright colors that feel refreshing.
The package design for Lucky Charm needed to be bright and bold, with fresh colors that are bright enough to represent the charming personality and unique enough to be found in an array of soda choices. The main focus of the design is the logomark and the unique flavors it offers.
